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Services:
Keyword
Research and Analysis
Search
Engine Marketing Strategy
Search Engine and Directory Listings
Search Engine Paid Inclusion Listings
XML Trusted Feeds
Paid
Listing and Bid Management (Pay Per Click)
Online
Conversion Analysis
Website
Usability Testing
Competitive
Intelligence Research
Atlas OnePoint Bid Management Software
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To
make a more immediate impact while a search engine marketing campaign
is underway and to complement the organic or natural (non pay per click)
campaign, you may outsource your organization’s entire pay-per-click
campaign to us where we manage the campaign using sophisticated software
tools and are able to manage listings across multiple pay-per-click
engines and their distribution partners such as:
- Overture (Yahoo, MSN, AltaVista)
- Google AdWords (AOL, Netscape, Ask Jeeves, Iwon)
- FindWhat (Lycos)
- Ah-Ha (Excite)
- Sprinks (About.com)
- Kanoodle (Dogpile, WebCrawler, MetaCrawler)
This process occurs several times a day eliminating the
need for you to constantly monitor your position.
The
resulting traffic will be outstanding and will reflect lower costs than
normal pay per click spending since we will be able to limit bid gaps
in your spending (paying more per click than necessary) and also spread
your budget across multiple second tier pay per click engines that combined
deliver significant traffic for considerably less money. We also generate
reports on return on investment per keyword allowing us to determine
the most cost effective keywords to you which result in sales and eliminating
keywords that drive non effective traffic to your site thus lowering
your cost per sale and increasing margins. For example, you may achieve
top ranking via the organic SEO campaign for a particular competitive
keyword, where we may then eliminate it from the pay per click portion
of the campaign to lower your advertising costs.
Pay Per Click Features and Benefits
- Laser targeting of specific keywords with an
extraordinary level of detail
- Focus on search engine listings for individual
products and services
- Placing specific keywords which leads to less
opportunity lost at the point of search
- Seasonal campaigns for immediate impact
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